Hi, I'm Craig.

I founded Prodyssey as an agency focused on helping SaaS companies grow profitably through their product, tech, data, and ai functions in a way that enables their revenue functions.

I invested in and am an advisor for Uncovered, a public benefit corporation focused on bringing attention to cold cases and supporting victims' families. I advise on product and technology tactics and strategy.

Solo Fractional CPO, CTO, and coach. I worked with a variety of private equity owned SaaS companies and early stage startups before deciding to narrow my focus and launch Prodyssey.

(Acquired November 2020) I led the Product functions including product management, product marketing, and product design for this enterprise focused personalization scale up, now a Wunderkind company. I led program management of a troubled technology platform migration to completion, a product marketing overhaul, multiple new feature launches, and a complete user and buyer research study informing the future vision of the platform. I contributed major support throughout a strategic acquisition process and close, and led initial technology integration efforts with the new parent company from the SmarterHQ side.

(Merged with Home Advisor October 2017) I led product teams in a growing capacity during a time of change for Angie's List. First focusing on technical platform products for strategic partnerships, I expanded to take over leadership of the product teams for service providers and then eventually added customer acquisition and retention for both sides of the marketplace in addition to reviews. As part of the merger with HomeAdvisor, I led the technical integration team from the Angie's List side to an on time launch of the integrated service request funnel.

(IP Acquired August 2015) Co-founded and led the technology and product functions for Haven, a consumer focused home management marketplace product. I built the core of the product from scratch and led the growing product team after we raised 1M in seed funding, built and launched the initial version to the Indianapolis market. When initial growth stalled and additional funding was not secured, I helped with the sale of our intellectual property and wind-down of the company.

(Closed Series A January 2014 led by Battery Ventures) Joined as one of the first few employees at SmarterRemarketer, which later rebranded as SmarterHQ. When I joined it was a scrappy enterprise marketing automation startup founded by ExactTarget and data science veterans with a huge vision. As an early engineer, I built core pieces of the product and started and scaled the dedicated technical implementation team and tools as the company grew through closing its $8M series A round from Battery Ventures.

(Acquired January 2011 by Teradata) Boarded the Aprimo rocket ship mid flight and learned a ton from a lot of great and talented people. Worked as a software engineer on several teams including the flagship MRM product and the reporting and analytics MPM product before moving to work on the first full fledged SAAS offering Aprimo Marketing Studio up through the company's acquisition for $550M by Teradata.